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About Sesame Workshop

Sesame Workshop is the non-profit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We are educators, creators, researchers, moms, dads, caregivers, and friends. We are a community of 400+ people with an amazing network of global partners who are passionate about one thing: helping children.

We’re present in more than 150 countries, serving vulnerable children through a wide range of non-profit and commercial businesses across media, formal education, consumer products, themed entertainment, and philanthropically-funded social impact programs. Through our globally-beloved characters, we provide almost two hundred million children with access to life-changing early education, critical health lessons, and helpful tools for tough situations.

About Sesame Street China

Sesame Workshop China (WFOE) was established in 2013, and currently runs a 10+ person operation in Shanghai with businesses across content distribution, product licensing, and English language education (EFL). Sesame Street China operates as a for-profit entity, with a focus on balancing commercial activity and community outreach.

In 1983, Sesame Workshop partnered with CCTV to create “Big Bird in China,” documenting Big Bird’s first visit to the country. In the decades since, the Muppets have continued to enrich the lives of children throughout the country in countless ways, from leading outreach efforts in places affected by natural disasters to hosting a dazzling education showcase at Shanghai’s 2010 World Expo. The locally developed, Mandarin-language version of Sesame Street debuted in December 2010. More recently, since in 2014, Sesame has partnered with CCTV every year to produce Chinese New Year specials. In 2018, CCTV became the first partner to ever come to NY to shoot on the iconic Sesame Street set CCTV children’s television celebrities came to New York, and shot the special with Elmo, Cookie Monster, Big Bird, and the local Chinese tiger character Lily, on the Sesame Street set. Our partnership with CCTV has since expanded with the broadcast of two US dubbed programs Bert & Ernie Great Adventures and Cookie Crumby Pictures.